Fantasy World Story
Once upon a time, there was a lonely soldier who lived in a faraway castle. He spent his days dreaming of having plenty of friends who would make him happy. Until, one fateful day, the King and Queen told him to scour the universe in search of the best toy land ever; a place where he could invite his future friends over.
After travelling through many fantastical realms and planets, the toy solider finally stumbled upon a world replete with fun games, activities and the best toys the universe has to offer. He named it "Fantasy World."
Soon enough, children from all walks of life descended upon this wonderful world to play with the toy solider and become the friends he had always wished for. They lived happily ever after.
And here is Our Story ...Fantasy World welcomed its first customer in Kuwait on April 28, 1996. Importing some of the finest toys from Europe, the United States and The Far East and retailing them at a 1000 square meter free standing building resembling a castle at the Al Rai business district in Kuwait, the US-designed store was the region’s first upscale toy store concept.
Fantasy World Journey
Fantasy World started its retail toy operation in Kuwait on April 28, 1996 at a 1000 square meter free standing building at the Al Rai business district in Kuwait, the US-designed store was the region’s first upscale toy store concept. Resembling a Castle from outside The Al Rai store was depicted as a World of Fantasy, beyond the boundary walls of the castle kids expression would go from awesome to wow once upon entering the store. The Michigan, USA based agency ensured the interior design of the store would multiply the excitement of the kids, Branded toys imported from all corners of the world are complemented with the soothing & lively atmosphere of the store.
Salmiya & Souq Sharq
Promoted by the response & success received by the customers, Fantasy World took a big leap meeting the demands of the customers by opening 2 more stores in one of the high footfall busy market areas of Salmiya (Al Bustan Mall) September 1998 at a 177 square meters and Souq Sharq on November 1998 at a 350 square meters store. Both these locations considered at the favourite family hangout areas. Salmiya – Bustan Mall located in the bustling shoppers paradise notably rubbing shoulders with the best branded high end retail stores in Kuwait. To its contras Souq Sharq is a Mall built at the shores of the Arabian Sea a favourite tourist attraction for the families on weekends, the interiors of the stores were ensured to maintain the similarity with that of Al Rai gaining high footfalls.
As time passed by, Kuwait witnessed a mall culture, identifying this trend Fantasy World grabbed one of the best possible location having 1218 square meters in the Largest Mall of Kuwait i.e. The Avenues and started its retail operations from January 2010 onwards. Located close to the food court kids an ideal location on the Phase 2 of the mall. Th objective of the store was to bring together the choice, depth and variety of the toy super store, coupled with the interactivity, intimacy and personal service of the speciality service boutique.
February 2017, opened gates to the 5th Fantasy World store in Kuwait in the newly built The Boulevard Mall the 467 square meters store is in the first floor of the mall located strategically in an ideal position between the food court and the children’s section. Nestled in the heart of Salmiya, the vibrant area south east of Kuwait City, with rich demographic diversity, Boulevard is an emerging oasis in the middle of the city, a fabulous work full of real facilities! Once a large desolated plot of land, the area is now one of the most wonderful green places to visit in the State of Kuwait, benefiting from excellent road access on all sides principally from the Fifth Ring Road and Arabian Gulf Street.
The people in and around Fahaheel often complained driving long distance to get their children to their destination of Fantasy. So Kuwait's favourite toy store responded by opening its sixth store in the landmark Al Kout Mall in Fahaheel in April 2018, with a 370 square meter store area. The brand-new store was made sure to replicate the other branches, so the children of this area too may pride with joy, brimming with the latest best and the trendiest toys in the world.